Boston, MA 09/22/2014 (wallstreetpr) – According to a recent U.S. Mobile App report by COMSCORE, Inc. (NASDAQ:SCOR), almost all the smartphone users make use of downloaded apps for a few time and take a halt altogether. Also, the report provides a valuable peep into the way people work on and use the apps on their mobile devices. Comscore says that even though the smartphone penetration is on rise, but the number of applications used by a person on the phone is not that high. Verizon Communications Inc. (NYSE:VZ) in this regard suggests that leveraging 4G LTE can be a solution to prompt more business people and consumers for “doing things” on their smartphones.
The Honeymoon Period that Leads to App Download
Verizon Communications Inc. (NYSE:VZ) explains that it might be a “honeymoon period” leading to apps download. It means that the rush of emotions that a user feels when he buys a new phone, might prompt him/her to download various apps, which might either be deleted or remain buried in the phone, unused.
Dan Fromer, who belongs to Quartz, says that there can be other reasons for the same, such as a user not finding a suitable app easily. This is so because they rely mainly on either free editorial choices or top 25 lists.
But the point is that, suppose downloading app is not on a user’s mind, then how did the number of downloaded apps on Android increased 42% to approximately 1.35 million from the previous year?
The source is most likely innovation and developing an app “beyond the honeymoon period of a new smartphone buyer.”
How to prompt users to download apps on smartphones?
In this regard, Verizon Communications Inc. (NYSE:VZ) suggests that finding innovative ways can help in letting the apps remain out of the box. Also, there is a need of leveraging technologies like 4G LTE, which will enable the developers get their way out of “honeymoon period” and stay for long.
As far as the wireless companies are concerned, they will have to stick to the competition and react aggressively so as to allow users to get hold of better 4G LTE network.
