Boston, MA 08/22/2214 (wallstreetpr) – TrueCar Inc (NASDAQ:TRUE) has launched new program enhancements under which the customers of its affinity insurance partners will get innovative offers and savings in the event of crashes from the participating automakers. The programs are specifically meant for its insurance affinity partners. The customers will be entitled to get the tailor-made incentives.
The use of marketing resources
The new program enhancements will benefit both the automaker as well as the customers. The customers who suffered a total loss can seek a replacement vehicle. At the same time, automakers will have the flexibility to utilize the marketing resources in efficient way. Automakers will be able to achieve the incentive budget target of $40 billion. They will be able to deliver utmost customer satisfaction to customers. Also, the customers will benefit from the lower incremental costs as it will compensate for a total-loss event.
The insurance affinity partners
The first insurance affinity partner to start with the program enhancements is GEICO. There are total thirteen insurance affinity partners associated with TrueCar Inc (NASDAQ:TRUE). The enhancements will be launched for all the insurance partners. They form a huge proportion as they cover the 50% of the automobile policies of the region. The insurance affinity partners will get the offers directly from the automakers.
Creating a solution
The new program enhancements will pave the way for the customers. As per the figures, there are as much as three million US car owners who meet unseen accidents on the road. Some of the crashes are so severe that the customers need the replacement vehicles as soon as possible. Traditionally, the loss is compensated with a settlement check along with a rental car voucher. But with the new program enhancement, the customer can have new replacement vehicles. The insurance affinity partners will help out the customers to find a lucrative deal.
