Boston, MA 08/22/2214 (wallstreetpr) – A diversified television broadcasting company, Sinclair Broadcast Group Inc (NASDAQ:SBGI) disclosed that it had established original programming division with a view to creating and developing original content. It will also reduce its dependency on others.
Focus On Entertainment
The company indicated that the division would concentrate on entertainment content apart from business-to-consumer like direct response commercials and infomercials. To start with, the division would focus on shows with its CWs and MyNets and would broadcast during the prime time and afternoon during the weekend.
Sinclair Broadcast Group Inc (NASDAQ:SBGI) said that by establishing a separate division, the move would allow them to have control over the content and its development thus cutting down their dependency on others. This apart, it believes that it enables the company to have a greater economic potential.
The establishment of a new segment would not reduce its local news programming, or the planned ring of honor wrestling, cable news network and high school sports that run over 1,800 hours per week. The company said that it had become imperative for the media to be competitive in view of the distribution control and the contents delivered through the platform.
Managing Team
Sinclair Broadcast Group Inc (NASDAQ:SBGI) said that Arthur Hasson has been appointed as the Chief Operating Officer of its original programming division and will report to the company President and Chief Executive Officer, David Smith. He would also continue to hold the position of General Manager of its CBS, CW and MyNet associates.
The company also disclosed that it’s Vice President of Programming and Promotion, Bill Butler, would not be disturbed in his current position. However, he would also manage studio relationships, identifying program needs, negotiating content license fees apart from overseeing promotional operations and budgets.
Hasson said that the Sinclair Broadcast Group Inc (NASDAQ:SBGI) would be in a position to produce cost-effective, flexible projects by the establishment of original content division by making use of the talented program producers. He believes that it would undoubtedly allow the company to monetize readily.
