Boston, MA 02/07/2014 (wallstreetpr) – Ford Motor Company (NYSE:F) is the second largest automaker in the US. It has opened up various operations around the world. A few years ago, in 2006 to be precise, the company was not doing so well, and it decided to introduce a raft of new policies and business practices to keep it going. Less than 8 years later, Ford Motor Company is now recording profits, and enjoying increased revenue, that would have been impossible to envisage back then. Ford owes this turnaround to its strict policy of going for strong leaders who are not afraid to take tough decisions, or take risks that propel the company into new and better territories.
Under its current string leadership, provided under the guidance of its CEO, Alan Mulally, Ford Motor Company (NYSE:F) has announced that it will be re-launching its hugely popular F-150 pick up. The F series of trucks has always helped Ford in the past, especially boosting its sales during the months and moments when its cars were struggling in the US and beyond. However, although this particular F-1502 pick up is entirely new, it will join the F-series of trucks that are very popular. The F-series remains the number one selling vehicle in the US, doing much better than cars made by the largest and third largest automakers in the US, General Motors Company (NYSE:GM) and Chrysler respectively.
One area where the new F-series pick up will differ from its predecessors is that it will be made of aluminum. A large chunk of Ford Motor Company (NYSE:F)’s loyal truck buyers are traditionalists and it would be interesting to see if they are willing to invest in cars that are made of aluminum. The company hopes that by making a car with aluminum body panels, it will succeed n introducing a vehicle that is stronger, yet lighter, by losing close to 700 pounds. This is not the first time that aluminum will be used in cars or other similar modes of transportation. Military vehicles and planes are among the most popular modes of transport that are made using aluminum.
Ford Motor Company (NYSE:F) has been very impressed with the popularity that its F-series trucks have enjoyed over the years. It says that it can never afford to be complacent by thinking that the popularity of its F-series trucks will never be under any form of threat, any time soon. Therefore, Ford hopes that by doing this, it will help in keeping the company and its latest products ahead of the queue in the car making industry. Ford’s refusal to embrace complacency is a good decision that will help it to avoid the sort of organizational inertia that has killed many industries and companies in the past. Complacency in leadership leads to lack of confidence, and this will kill companies.
Currently, Ford Motor Company (NYSE:F) is enjoying strong and risk-taking leadership provided under the guidance of its CEO, Alan Mulally. It has been successful in posting record profits, sales, and revenue figures in the last 18 consecutive quarters due, partly, to its strong leadership. The company should have no problem in continuing in the same path as it moves into 2014, with its brand new F-150 pick up.
