Boston, MA 02/13/2014 (wallstreetpr) – Yahoo! Inc. (NASDAQ:YHOO) and some other technology and digital advertising companies announced to donate $75,000 in charity to Interactive Advertising Bureau (IAB).
Apart from Yahoo, the seven other companies involved in the charitable donation are Google Inc. (NASDAQ:GOOG), BrightRoll, MediaMath, Collective, Rubicon Project and Turn. The former Federated Media’s programmatic business or the sovrn is also a name in the list.
Collective support
According to a release, the companies jointly purchased and presented the domain name certificate to the IAB on February 9. The IAB annual Leadership Meeting was held on Sunday when the companies presented it the domain name of IAB.com during its first general session. Citing the gesture as magnanimous, IAB’s Chief Executive Officer Randall Rothenberg said this move could bring huge difference in helping them mark their online presence even more profoundly. He said that the donation will help IAB own their category domain which in turn would assist media, marketing professionals as well as consumers who seek assistance from the IAB via their website. These, he said are hundreds of thousands in number.
Ned Brody, Head of Americas, Yahoo! Inc. (NASDAQ:YHOO) says that the IAB has played a vital role in collaborating advertisers, partners and publishers with each other with the aim for setting standards and regulations that are the guidelines for growth in the online marketing industry.
The IAB
The Interactive Advertising Bureau (IAB) is an organization which focuses on technology and media companies that are involved in online marketing in the U.S. The high level domain would enable IAB to augment its global brand presence on the Internet. It would create and raise more awareness for the organization and its purpose. The IAB collaborates with member companies to formulate industry wide standards as well as field research in the field of digital advertising. The eight companies who have contributed in the charitable donation are themselves members of the IAB. With this donation, they have represented and extended their unanimous support to the organization’s mission to grow interactive advertising marketplace.
