Boston, MA 10/03/2014 (wallstreetpr) – WebMD Health Corp. (NASDAQ:WBMD) and Walgreen Company (NYSE:WAG) announced that they together will develop innovative digital health improvement plans. It will include incentives from Walgreen to be offered to the customers who make healthier decisions in all areas of life. The incentives will be rewarded through Walgreens Balance Rewards. The two companies will work together to improve health and wellness levels in America.
The association
WebMD and Walgreen Company (NYSE:WAG) will work together in the coming months. As per the association, the virtual wellness-coaching programs of WebMD will be provided directly to Walgreens customers. The useful content based on health and wellness will be available on digital stores. The content will be co-branded by Walgreens and WebMD Health Corp. (NASDAQ:WBMD). WebMD visitors will get an additional privilege of using various Walgreen’s options from the WebMD’s desktop or mobile site. The privilege extends to options like clinic appointment scheduling, prescription refill and others.
The objective
In association with Walgreen, WebMD Health Corp. (NASDAQ:WBMD) will be able to deliver reliable health information and services to the customers at any place and anytime. The on-hand information allows people to make healthier decisions, ultimately improving the quality of life. Both the companies intend to generate awareness among people related to their health making decisions. Also, they want to provide them with the content and information that motivates them to make right decisions.
The era of digital tools
WebMD Health Corp. (NASDAQ:WBMD) and Walgreen both the companies are utilizing the platform of digital engagement tools to inform customers about the new health resources. The customers will also get assistance from Walgreens nurse practitioners and pharmacists to redesign their lifestyle. It will allow the customers to take the benefit of the incentives offered in Walgreens’ Balance Rewards. The key services offered in the program are:
- Enhanced Products and Services
- Lifestyle Management Programs
- Balance Rewards Integration
