Today Twitter Inc (NYSE:TWTR) filed for two trademarks. The first is for an application programming interface, which will facilitate developers to identify as well as authenticate users. The second is for an icon standing for a new live news streaming app.
Twitter is trade marking the phrase “The Future of Identity”. The latter gives details on API and software development kit(SDK) tools to facilitate developers craft software for securing, maintaining, organizing and managing passwords, logins, credentials and other security, authentication as well as identifying data.
The tools can also enable the programmer’s app to recognize users across multiple websites and software applications with a single login.
Multipurpose and potent tools at the fingertips
The trademarked documents do not mention the technology’s final goal. The use of the tools goes beyond security reasons. The former could be targeted at facilitating programmers offer more and improved user data to advertisers who seek to target the users across devices, apps, and websites. Additionally the data could be utilized by the programmer to comprehend user behavior and pitch apps and services to them in a more effective manner.
The other trademark application concerns a simple icon that stands for real time news and data service that could be supplied via an app or a website.
According to the trademark application, the new service would build a public forum for the upload, sharing and discussion of real-time news and other data. Twitter Inc (NYSE:TWTR) says the service could be rendered via telecommunication networks, the Internet or wireless telecommunications networks.
Delivering on gaps in service
As per Twitter, the new app or service might be either a streaming audio or streaming video service. Streaming video offerings from Netflix, Hulu and others lack live news and sports. It’s possible that Twitter is attempting to deliver on this unmet aspect.
Both the trademark applications offer an alluring look into the social media firm’s possible plans and products
