Boston, MA 07/18/2014 (wallstreetpr) – Twitter Inc (NYSE:TWTR) had enormous impact on social media during the 2014 soccer world cup. Netizens all around the world have lots to speak about using twitter from the start of first match in the tournament. Though the FIFA committee may not be happy of this hijacking of fun by the social media giant, tweets about the world cup flooded the internet. With an interactive tool, the minds at Twitter are able to analyze how the people are interacting both when they are tweeting about the matches and when they are not talking about their favorite teams. Twitter saw a 139% increase in traffic during the world cup and thus realized its potential during such large scale event.
It is in Brands Hands
Branded companies are increasingly using Twitter Inc (NYSE:TWTR) to connect to their customers and potential investors. However, all is not well when it comes to the action plan involved in using Twitter for advertising. Of ten million customer base, not many are aware that brands are also using Twitter to get to them. This kind of social media has to still make a mark in every ones minds. Companies have to rethink the Twitter strategy to get the best possible results from enterprise tools that Twitter has to offer.
Sued For Age Discrimination
Twitter is facing age discrimination law-suit for hiring young graduates and keeping age limits for jobs it has to offer. This information comes from a former supervisor at the company. The company announced that it would strongly defend the case. Win or loose, such is the trend with most software giants in Silicon Valley where even Apple Inc. (NASDAQ:AAPL), Facebook Inc (NASDAQ:FB) and Yahoo (NASDAQ:YHOO) have faced such law suits.
The Communication Gap
The civil rights activists such as Rainbow Push Coalition and ColorofChange.org are not happy with Twitters response of not to publish the demographics, gender and ethnic background of its employee data. Though the activists have been somewhat successful in getting such data from other Silicon Valley giants, the mum from Twitter is disappointing. The issue of contention is that though Twitter has benefitted from the social media growth, it is not doing enough with regard to giving back to the communities. The activists insist there is virtual shut down on access to economic growth to the communities involved that are part of the success story of Twitter.
