Boston, MA 04/30/2014 (wallstreetpr) – ActiveRain, a blogging network that had been acquired by Trulia Inc (NYSE:TRLA), aspart of their Market Leader Inc. acquisitions last year will now continue to exist within Trulia’s Web domain and will share SEO privileges, besides contributing to the portal’s overall web traffic. Today over three million blogs by a number greater than 250,000 agents are being relocated to an ActiveRain domain on Trulia’s network. This implies that the ActiveRain content will now exist on an address starting with activerain.trulia.com instead of activerain.com.
Minimizing Changes To ActiveRain
This strategy is expected to help the organization, and the SEO of the blogs are also expected to contribute to the portal’s monthly traffic totals, which in 4Q2013, stood at over than 35M unique visitors, as stated by Trulia Inc (NYSE:TRLA). ActiveRain has not yet released its traffic-related statistics. Trulia’s spokesperson, Matt Flegal, mentioned that this move is for pulling the content on ActiveRain a lot closer Trulia users. Back in February, ActiveRain had upgraded its profile-format as well as its SEO performance. They have indicated to their community that this domain-based shift would assist both ActiveRain’s SEO onblog posts and that it will not have any major impact on the way in which they perform or function.
Users who had filled out any contact forms that existed on ActiveRain’s blogs will still be utilizing the blogger’s platform and have been assured that they won’t be affected by Trulia in any way. Other than the “Trulia” name that will show up as a suffix on their URLs and a link in the footer of their pages, no other link to Trulia will show up on theirposts. ActiveRain has emphasized upon the point that the site’s content would be independent of Trulia’s content. Ads for other agents would not pop up on any blog posts, nor would Truliabe capturing any leads from those posts. Links from blog posts will include a button for following tags and are expected to contribute significantly to the sites’ combined search engine rankings.
Financials For This Quarter
Trulia Inc (NYSE:TRLA) also posted a record-breaking revenue figures of $54.5 million for 1Q2014, far better than estimates made by analysts. They ended the quarter with $221 million in cash and cash-like assets, while simultaneously boosting their revenue targets for the 2014, which now range between $250 to $253 million.
