Boston, MA 06/18/2014 (wallstreetpr) – Sun Life Financial Inc. (TSE:SLF) is out this month of June to help people gain financial independence because doing so adds to its business at the end of the day.
The company is out this month in Filipino where it seeks to help the people in the country to get smart with their money so they can stop worrying about the future. The company has announced the relaunch of its Brighter Life campaign in the country.
The company is excited about the program following a study it conducted in collaboration with Social Weather Stations in which it was established that just about 32 percent of Filipinos save their money. In the absence of a proper saving habit, the population is enslaved in financial dependency, shortage of money and worries about the same. Of course, such environment is not conducive for insurers.
That is something that Sun Life Financial Inc. (TSE:SLF) wants to change. The Brighter Life program imparts important financial knowledge on the people by first encouraging the people to be free with their financial problem so that they can get genuine help to stop worrying about the future.
Financial independence good news to insurance
According to Mylene Lopa, Chief Marketing Officer of Sun Life Financial Inc. (TSE:SLF), the longest-standing insurance company in Canada has the knowledge and tools that Filipinos can take advantage of towards saving, investing their money and insuring themselves and families.
Under the Brighter Life campaign, the company has lined up several activities that hinge on fun and education for the Filipino public as it seeks to get their attention to impart important financial literacy.
Unlocking resources
In addition to the planned campaigns in the international markets to support its insurance business, Sun Life Financial Inc. (TSE:SLF) is also unlocking resources at home. The company announced looking for buyers of its headquarters building in Kitchener and Waterloo. The company seeks to sell the building and put the money in more profitable investments. It will lease the building from the buyer for 20 years after which it can decide to buy it back.
In the current Canadian real estate market, companies find it favorable to sell their buildings and enter lease arrangement with the buyers.
