Boston, MA 09/23/2013 (wallstreetpr) – A year down the tech road, Microsoft Corporation (NASDAQ:MSFT) has come full circle. It’s all set to release the Surface Tablet 2 on Monday. The first Surface table that had been released a year ago failed miserably for various reasons. But tech-watchers are more optimistic this time and are saying that this launch will be different and that the company has rectified everything that it did wrong with the first surface.
Bringing competition into the market
The launch is to take place in New York and Microsoft Corporation (NASDAQ:MSFT) is hoping that this time around, its Surface Tablet 2 will be able to make a dent in the market where biggies like the Apple iPad and Google’s Android OS reign supreme. No details of the new tablet have been released yet but speculation is rife. The new device is purported to be a more powerful one.
Dismal sales
In the financial year that ended June 2013, Microsoft Corporation (NASDAQ:MSFT) reported revenues of only $853 though sales figures have not been released yet.
According to IDC, the company sold 900,000 units in the Q1 and had a market share of only 1.8%. This figure dripped even below that point in the Q2. Contrastingly, in the 1H2013, Apple sold approximately 34M iPads.
The write-down
The software giant had to take a whopping write-down of $900M for the dismal sales of their surface tab. Analysts and the market as a whole is expecting the new tablets to be greatly improved. Microsoft Corporation (NASDAQ:MSFT)’s tact would lie in making consumers look at the new product from a fresh viewpoint.
Some analysts had noted that the first tablet was too bulky and also had a very low battery life. Apart from that, it had been at the higher end of the price scale and not something that could just be picked casually. Now, the company seems to have learnt from its mistakes and the Outlook email program has also been added to it. All-in-all, hopefully Microsoft Corporation (NASDAQ:MSFT) has got it all right this time.
