Boston, MA 09/23/2013 (wallstreetpr) – BlackBerry Ltd (NASDAQ:BBRY) truly has dark cloud hanging menacingly over it. The company is projecting that it will post a net operating-loss of approximately $950-$995M
for the Q2 that ended 31 August 2013. The company is slated to announce its quarterly results this week. Some analysts are of the opinion that the company was making a grave mistake by leaning too heavily on the launch of its Blackberry 10 touchscreen devices. The inventory of these handsets is building up and the sales of these devices have been dismal. As a matter of fact, the older device sales have been better than the Blackberry Z10 units.
The OS that failed to make a mark
This is the first handset from the company that operates on the Blackberry 10 Operating System. The only thing that the handset managed was to generate some favorable reviews for the handset but customer sentiment has been very different. Samsung’s Galaxy’s and Apples iPhone’s still ruled the smartphone roost and pushed the blackberry’s into the shadows.
The sale news
The quarterly loss has definitely added to the pressure on the company as it has been planning to put either a segment of its business or itself on the sale block. It was in August that BlackBerry Ltd (NASDAQ:BBRY) has announced that it was considering some strategic options and an outright sale topped that list. Analysts are of the opinion that the company did not behave prudently in announcing its plans of a sale, right now. They feel that this one point can keep consumers away from opting for the company’s products.
The company is also trying to cut its losses by cutting down on its workforce. It is expected that over the next 12 months, the company will cut down around 40% of its workforce. This amounts to around 4,500 jobs.
