Boston, MA 10/21/2013 (wallstreetpr) – Apple Inc. (NASDAQ:AAPL)’s iPhone is outperformed by Samsung Electronics Co., Ltd in the United States, according to a report from CIRP (Consumer Intelligence Research Partners), for the third quarter. As per the report, Apple Inc. slid behind with a market share of 34%, whereas Samsung held 38% of mobile phone sales in the 3Q. The co-founder of CIRP, Josh Lowitz, said that, in the quarter, Samsung seems to have taken a bit of share from the company Apple. Lowitz, however, said that the performance of Apple has to do with customers who postponed their desire to purchase while waiting for iPhone 5S and 5C that was to be launched in the quarter.
Due to the launch of iPhone 5, in October, last year, Apple Inc. was holding the top spot. In addition to this, CIRP notes that, as two new iPhones have released, this quarter will again see Apple in the leading position. In the last three surveys, mobile era was dominated by Apple Inc.
As per the data of CIRP, Samsung Electronics Co., Ltd. was ahead even after excluding its feature phone sales. By clinching the topmost position in the United States, Samsung has achieved a higher reputation and is expected to continue to maintain that as well during the holiday season. This outcome was reached by CIRP after surveying 500 customers who purchased a new cell phone between June and September 2013 in the United States.
JD Power conducted a “Smartphone Satisfaction Study” where Apple Inc. and Samsung Electronics Co., Ltd. continue to be in the first and second place respectively. These phones outperform other smart phone players like Motorola Mobility Holdings Inc, HTC Corp, and BlackBerry Ltd. The results of JD Power, this time, showed varied rankings between carriers of United States. IPhone received a total score of 856 out of 1000 point scale and an above average rating from consumers.
