Boston, MA 08/18/2014 (wallstreetpr) – According to reports, the leading consumer goods distributor Procter & Gamble Company (NYSE:PG) is looking forward to cutting down distribution of around 100 underperforming brands in the near future.
PG has decided to take the services of top notched advisor Goldman Sachs for the same issue. People close to this matter told that Procter & Gamble Company (NYSE:PG) would cut down the distribution of 100 underperforming brands. Although the company has not yet finalized the list of such items, but Braun shavers and Duracell batteries are top two brands that will be divested in the future. Person who revealed the information requested not to come in light as the matter is very private in nature.
It also produces and distributes Tide detergent and Gillette razors. The company said that it would consider selling half of its underperforming brands this month to cut down the cost and opportunity loss. On average, the brands that it will consider will be those whose sell has been showing negative trend since past three years. Some of these brands that company has put for review have more than $900 million in earnings before interest, tax, depreciation and amortization cost.
According to reports, Duracell; largest battery business of the world has EBITDA of $500 million, more than 50% of the EBITDA of all the other items put together. The next big brand in this list is Braun, which has EBITDA of $100 million. The people familiar to this matter said that a lot of financial firms and private equity firms had already started exploring potential deals of various brands. When reporters requested from Procter & Gamble Company (NYSE:PG) and GS to comment on this issue, representatives of Goldman Sachs declined to comment while representatives from PG were out of the reach. Although PG did not name any specific brand but A.G. Lafley, Chief Executive Officer of PG said, “Company would like to narrow down its focus to 70-80 major best selling products for operational efficiency.”
