Boston, MA 07/16/2014 (wallstreetpr) – Pfizer Inc. (NYSE:PFE), the 51st company on the Fortune 500 list, has come out with a new propaganda in the series of “Get old” campaign that it began in 2012.
The company was noticed to shift its focus back to its initiative themed “Get old” with its new campaign which questioned people if they have a “fear of getting old.” The pharmaceutical company intends to stir conversations on topics such as aging and longevity of life. Starting from Wednesday, the company boosted the campaign stretching the reach to even social networking media through Facebook Inc (NASDAQ:FB)’s social network, as also via Twitter Inc (NYSE:TWTR).
The added boost includes a new hashtag #FOGO, that seems to follow popular acronyms like BOGO (buy one get one) and YOLO (you live only once). In addition, Pfizer has also appointed Huge, a digital advertising specialist. The new agency will take over the creation and production of the new content from SS&K, which was engaged with the campaign until now.
Pfizer Inc. (NYSE:PFE) urges its customers to conquer fears pertaining to old age at the webpage www.getold.com. The company is promoting the idea that the less the people fear, the longer they live. In this context, it si also offering a quiz, #FOGO Quiz” on the website, that seeks to encourage people to not only tell the truth about their age, but also be proud of it.
Pfizer has invested around $3 million per year on the initiative since it first began. Pfizer Inc. (NYSE:PFE) seeks only to promote and boost its image with the initiative, and not advertise its products and prescription drugs. Instead of hosting the campaign as a promotion of Pfizer’s drugs against competitors’ medicines, the pharmaceutical company chose only to brand itself minutely by printing small advisories alongside with the advertisements.
