Boston, MA 10/08/2014 (wallstreetpr) – According to reports, Molson Coors Brewing Company (NYSE:TAP) has decided to appoint Frederic Landtmeters as the new managing director of its Ireland and UK operations. Frederic currently works as the Chief Commercial Officer of TAP Europe. The decision has been taken after appointment of Simon Cox as the new Chief Executive Officer of Simon Cox Europe.
Insights of the matter:
It’s been a long time since Molson Coors Brewing Company (NYSE:TAP) has made so many changes in its management at one time. According to reports, Peter Swinburn, current CEO of Molson Coors Brewing Company is all set to retire at the end of the current year. As soon as he retires, Simon Cox will take over the global reins of MCBC. Ireland and UK are two key locations for TAP as business leadership teams of the company operate from these locations. They directly report to the Chief Executive Officer of Europe.
When it comes to appointment of Landtmeters as the new MD of Ireland and UK locations, Molson Coors Brewing Company (NYSE:TAP) wants to bank on him because of his exceptional leadership skills and 100% track record in establishing great beer brands. He entered in drinks industry way back in 1998 for the first time. After that, he worked on various senior management positions at ABInBev and Cadbury-Schweppes. He took the Chief Marketing Officer’s Position at StarBev in 2010 after spending close to 12 years at the above mentioned two companies. As CMO of StarBev, he was given the responsibility of expanding brand Staropramen in Central Europe and other locations.
When Molson Coors Brewing Company (NYSE:TAP) decided to acquire StarBev in 2012, it was transformed into a new entity called Molson Coors Europe saw Landtmeters. He was then appointed as the chief commercial officer of TAP Europe. The current position of MD of two new locations, he has a greater responsibility of continuing his previous track record.
