Boston, MA 10/08/2014 (wallstreetpr) – According to reports, a business unit of Deluxe Corporation (NYSE:DLX) and VerticalResponse have decided to launch a new and one of its kind pay-as-you-go option for pricing of email marketing. With the help of this option, customers will be able to purchase credits that work like stamps for email.
Insights of the announcement:
Apart from new pricing option for email marketing, the Deluxe Corporation (NYSE:DLX) has also come up with several new features for its marketing platform. It includes customizable background color, advanced image editing and spells checking in the email editor and various other features. Apart from these features, it has also made certain changes in sign-up forms, which means that they can now be embedded on its website.
Pay-as-you-go pricing offers are ideal for those businesses that want extra amount of flexibility for their seasonal email needs; want to pre-pay for a specific use and send email campaigns less frequently. The best part about this new service is that businesses don’t have to pay for long term at one shot. Unlike other email marketing services, they don’t have to subscribe for a period of six months or one year with advance payment for the entire time. It’s a flexible service in which they pay only when they use an email marketing service, that too without any long term commitment. They can also avail attractive discounts on high volume purchase, which means that they can save more by buying more credits.
Management teams of both the companies are very excited about this offer. According to Dave Shiba, General Manager of VerticalResponse, all the internet marketing companies have a busy time that starts from holiday shopping and continues till Valentine’s Day. During the rest of the year, they don’t experience huge traffic. For such companies, pay-as-you-go pricing option can be most suitable as it does not only give them financial freedom, but also help them bolster-up their business.
