Microsoft Corporation (NASDAQ:MSFT) is increasingly seen as irrelevant for the technology industry. Microsoft is launching its annual developer conference. The latter is termed Build and the three-day event commences on April 29 in San Francisco.
Not only Microsoft but its partners, its programmers and its competitors are looking at the upcoming conference with keen interest. Microsoft wants to convince the world that it has a good enough Windows operating system as it seeks mainstream acceptance.
Key event with the world watching
Microsoft followers view this year’s Build as the turning point for the company as well as its CEO, Satya Nadella. Everybody perceives that there is a lot hinging on what happens this year to Microsoft. Also there is a natural curiosity to watch whether an industry giant attempts to recover its earlier stature. Tickets for the build were sold out in barely 45 minutes. Compare this with 2014 when Build tickets took more than a day to sell.
According to analysts Microsoft may never regain the position that it held in 1995. Nadella who took charge last year concurs. Shortly after he took over he stated that Microsoft must have courage in the face of reality.
Nadella and Microsoft require proving to the programmers that Windows 10 is the System software across existing devices as well as devices which attain popularity in the future.
The decline of PCs and rise of mobile devices
Microsoft story is not over yet. Last year the firm grossed $86 billion in sales and Windows was running on 95% of the world’s computers. However, PC sales are decreasing with people preferring to use tablets and smartphones. Businesses are using multiple devices majority of which don’t use Windows. Mobile software market is dominated by Google Inc (NASDAQ:GOOGL) ‘s Android OS and Apple Inc. (NASDAQ:AAPL)’s iOS software. Microsoft has a mere 2.8 percent share in the mobile market.
Programmers can build a so called universal app which will run on any device on the condition that device runs Windows 10. This is an opportunity for Microsoft’s to regain some of its erstwhile industry influence.
