Boston, MA 02/06/2014 (wallstreetpr) – Microsoft Corporation (NASDAQ:MSFT) and Superfly Presents have announced a partnership that will offer a very special treat to Xbox owners. It is all about Bonnaroo 2014 music festival streaming live on Xbox devices, be it the latest Xbox One or the earlier version Xbox 360s.
This, as Microsoft puts it, will be an interactive experience, perhaps like no other in 2014, on Xbox.
What about the deal
Well, it is said that the partnership is going to give Xbox users unprecedented access to live streaming of Bonnaroo through an exclusive. And this is where the big deal lies. Xbox users will enjoy, like never before, high-definition, multiple streams featuring biggest artists, best performances and amazing SuperJams.
Offering exclusive experiences of Bonnaroo is a great way to reward those who trust Microsoft Corporation (NASDAQ:MSFT) to run their home entertainment on games consoles.
Without mention of the specific concerts that will be streaming, maybe Microsoft Corporation (NASDAQ:MSFT) will be offering selected concerts, or perhaps even everything. More about this can be expected in due course. Nonetheless, it would be a wonderful experience if everything was streaming.
Even Microsoft Corporation (NASDAQ:MSFT) executives are weighing in on this exclusive offer. The company’s general manager of Xbox Entertainment Studios Will Mozell had this to say: “more fans than ever before will have access to Bonnaroo,” and they will enjoy it only on Xbox – an immersive experience, remember.
Schedule
Bannaroo is expected to take place on June 12 through 15 in Manchester, Tennessee. You can also watch the announcement megathon on February 19 that features among others, comedians Taran Killam and Hannibal Buress.
Gaming console war
Microsoft Corporation (NASDAQ:MSFT) and Sony launched their latest gaming consoles almost at the same time last year. And they both went ahead to register incredible sale over the first two weeks of release. The two companies are trying to undo each other in the gaming console market and on this Bonnaroo thing Microsoft has apparently stolen the show.
Survival for the most creative
As tech companies, including Sony and Microsoft, continue to face growing competition in their primary businesses, there has been shifting of business focus whereby revenue is sought from all fronts. Microsoft Corporation (NASDAQ:MSFT) for instance is about to close a deal with Nokia Corporation (ADR) (NYSE:NOK) for the purchase of the latter’s handset business. The company is also putting its best foot forward to win in the mobile market at the time when its primary business of selling PC software is fast waning.
