Boston, MA 10/09/2014 (wallstreetpr) – Overstock.com, Inc. (NASDAQ:OSTK) announced that it has made a deal with Delivery Agent, Inc. It will be responsible for the first TV commerce campaign named as “Overstocktober” that will allow its consumers to shop directly via their televisions sets using Delivery Agent. They can access the ShopTV t-commerce platform of Delivery Agent to make the purchases. The campaign has started and will end on October 15. It will allow viewers to shop products directly from television commercials of Overstock. It provides the viewers with extended options to make a purchase.
The opportunities
Saum Noursalehi, SVP of Marketing of Overstock.com, Inc. (NASDAQ:OSTK), said that the company likes to innovate and adapt the business as per the needs and wants of its online shopping customers. The new agreement will make Overstock one of the major retailers to offer viewers the ability to buy products directly from their televisions. Overstock will look for more opportunities in the television commerce space. It will also focus to expand into in-show interactions.
Natural Evolution
Mike Fitzsimmons, the CEO of Delivery Agent, said that addition of Overstock in its list of retail partners will shift focus on the importance of the television as a transactional and engagement device. Customers can purchase the products from cellphone or the tablets. Purchasing the products from television will be a new innovative evolution. Overstock.com, Inc. (NASDAQ:OSTK) is the second retailer company that Delivery Agent has included in its Shop TV application. Delivery Agent has made a leadership position in the category where brands want to extend their marketing measures to reach television viewers.
The future ahead
It is a come together of two reputed names on the same platform. The campaign “Overstocktober” is significant for Overstock as well as Delivery Agent as it will create a strong base for future customer-brand engagements using the television platform.
