Boston, MA 09/05/2014 (wallstreetpr) – Specialty coffee and other beverage maker, Keurig Green Mountain Inc (NASDAQ:GMCR) and the non-alcoholic beverage company, The Coca-Cola Company (NYSE:KO) have decided to expand their innovative alliance to provide select beverages. As a result, Honest Tea from the staple of the Coca-Cola would be available in K-Cup packs in Keurig system.
Expands Agreement
Keurig Green Mountain Inc (NASDAQ:GMCR) said that as it started to collaborate with the beverage company on developing their brands in its Keurig Cold System, it provides options to integrate some of the Coca-Cola brands into its scheme of things. As a result, Honest Tea, which is a bottled ice tea, was incorporated into its Brew Over Ice collections for its hot brewing system thus becoming an exciting possibility, a statement issued by the company said.
The specialty coffee maker said that adding great brands of the The Coca-Cola Company (NYSE:KO) like Honest Tea into its system was part of its ongoing objective to offer consumers with unmatched selection and variety. The company said that it was adding brands irrespective of whether it was hot or cold. In February, both the companies have struck a ten-year partnership deal on introducing the Coca-Cola’s international brands in Keurig Cold beverage system.
Availability
Keurig Green Mountain Inc (NASDAQ:GMCR) said that the new Honest Tea was available in the U.S. from Thursday with its K-Cup Packs featuring two products. It said that to start with, it would offer Just Black iced teas and Unsweetened Just Green teas.
The Honest Tea brand would be added into Keurig’s existing Brew Over Ice selection, a line specifically developed for the purpose of brew hot beverages thus making it convenient and easy to get refreshing iced beverages, whether it is in the office or at home. Like the other brands of teas, the Honest Tea K-Cup would have an organic certification using Fair Trade Certified Tea.
The Coca-Cola Company (NYSE:KO) had launched the first brand of organic bottled tea of Honest Tea in 1998.
Management Comments
The Coca-Cola Company (NYSE:KO)/Keurig Green Mountain Inc (NASDAQ:GMCR) Ventures President, Deryck Van Rensburg, said that it could see a growing demand from the consumer for a variety of beverage and functionality. Therefore, extension of its partnership provides an opportunity to offer more brands that the consumers love in Keurig hot brewing system.
