Boston, MA 03/04/2014 (wallstreetpr) – J.C. Penney Company, Inc. (NYSE:JCP) looks like a company on a bounce in the market after posting better than expected results for its fourth quarter and full year, its stock are also steadily moving up in the market. There is no doubt the company has a chance for a turnaround after experiencing one of its harshest periods in 2013.
Strong valentine’s performance as well as good returns on private brands are some of the positive signs that the store chain is on a recovery patch. Private brands such as lingerie have been highlighted as the key to the company’s turnaround, if necessary efforts and strategies are perfectly implemented in this case.
Private brands key to JCP turnaround
There were times when J.C. Penney Company, Inc. (NYSE:JCP) private brands contributed 50% of the total sales a margin that has subsequently dropped to lows of 30%. Rebuilding this private brands could significantly improve the company’s gross margins and increase sales prospects, the retail chain store expects extreme clearance mark downs to be a thing of the past in the coming quarters. Private brands have the ability of attracting huge attention which is the key to increased sales.
Sales are expected to be given a boost in the coming months as the company opens some of its home departments that have been closed for some time for reconstruction. Looking at the recent financial results, comparable store sales were up by 2% one of the positives the company is taking going forward. Liquidity issues have slightly whined as the company finished the year with $2 billion in liquidity levels, this does not mean that the company is out of the woods completely but clearly shows potential glimpses of improvement in the coming quarters.
J.C. Penney Company, Inc. (NYSE:JCP) has the potential to complete a full turn around but faces immense challenge from wavering customer behavior accompanied with increased competition.
J.C. Penney Company, Inc. (NYSE:JCP) was up by 9.34% in Monday trading session closing the day at highs of $7.96
