Boston, MA 09/10/2014 (wallstreetpr) – Local e-commerce marketplace company, Groupon Inc (NASDAQ:GRPN) disclosed a new mobile payment service integrating with Apple Inc. (NASDAQ:AAPL)’s Pay to provide a private way to make purchases an easy and secure one. The smart device maker has also launched its iPhone 6 on September 9. Both the companies’ announcement has come more or less simultaneously.
Integration With Apple Pay
Groupon Inc (NASDAQ:GRPN) said that its app would be available on Apple Inc. (NASDAQ:AAPL)’s latest launch of iPhone 6 and iPhone 6 Plus. It was one among the first companies to disclose the integration of its payment service with Apple Pay, its statement said. It said the new payment system would be available to its customers from October since Apple would launch its Pay service in October though it has launched its new iPhone series on Tuesday.
The e-commerce company said that the integration with Apple Pay would enable its customers to check out effortlessly with a single touch. The users can also pay by using Touch ID that would be available in iPhone 6 and iPhone 6 Plus. It would also enable new customers to create user accounts allowing them to make purchases even on the fly by the comforts of using a few taps.
Transactions on Mobile
The technological advancement in the communications sector has made consumers use smart devices more to buy their preferred items. The preference of smart devices is particularly strong among the younger generation. Therefore, mobile apps assumed greater importance among the users and the companies needed to update their technology to stay in tune with the trend.
Groupon Inc (NASDAQ:GRPN) Chief Executive Officer, Eric Lefkofsky, said that the company was one of the biggest mobile commerce companies globally since over half of its transactions were happening through mobile devices. This is primarily due to approximately 92 million app downloads globally. He said that the integration of its mobile app with Apple Pay would make it convenient than ever before to find and make purchases the best things around the world.
