Boston, MA 10/10/2014 (wallstreetpr) – According to reports, Rentrak Corporation (NASDAQ:RENT) has announced that Group M will be using its TV measurement services. RENT is a market leader in the measuring TV and movies across the country, while Group M is a top-notched media investment management division of WPP. Group M wants to use RENT’s local and national TV measurement services in USA for strategic, critical and tactical media development.
Insights of the announcement:
Group M is one of the leading media investment management firms of the world and actively execute various media billing successfully. In today’s time, it has a total portfolio of $105 billion. Group M serves as a parent company to MEC, Mindshare, Maxus and MediaCom. After the execution of current deal, Rentrak Corporation (NASDAQ:RENT) has become one of those very few companies that does business with all the largest agency holding companies. Management of RENT is extremely delighted to have entered in this agreement deal with Group M. According to Bill Livek, Chief Executive Officer and Vice Chairman of RENT, the entire management team is very delighted to enter into a partnership deal with Group M. They will be using RENT’s services for benefits of their clients. All the customers of RENT will also be able to improve their profitability with the help of this transaction. After the execution of this agreement Group M and its agencies will be able to access complete information about RENT’s TV viewing trends.
According to Irwin Gotlieb, Global Chairman of Group M, market competition has crossed a limit where any firm can only survive by delivering best in class services. It’s necessary for television measurement to move towards census-based methodology. Top notched target-segmentation work that agencies of Group M are doing continuously, can bring successful results only if they get census data. With the support of Rentrak Corporation (NASDAQ:RENT), Group M will look forward to improving data accountability and reliability in the near future.
