GoPro Inc (NASDAQ:GPRO) recently announced that it became the exclusive content partner of Facebook Inc (NASDAQ:FB) for delivering a 360-degree view of the videos for the social site’s news feed. GoPro shall be offering the spherical content to the social media, through which its users shall be able to view exclusive videos in a 360 degree angle through their Android devices or web browsers. On its official website, GoPro has also given a link to the exclusive video shot from the six-camera spherical rig. This is the 360-degree view video of Ronnie Renner, the sports legend.
GoPro and Facebook- Providing an out of the box customer experience
The company also announced that in the near future, it shall launch other 360-degree content on the social site so that users can experience immersive and never before seen things. These videos shall be sourced from GoPro’s vantage point and shall include top chefs and world known athletes.
In this context, the Senior Vice-President of GoPro’s Entertainment department, Zander Lurie said that the content captured by GoPro devices is meant to convey messages or narrate fables. By partnering with Facebook, the company SVP said, GoPro will change the way a user shares his/her vital moments on the social network. This, according to Mr. Lurie, will bring about a change wherein a user will experience the excitement of a 360-degree video, representing a compelling aspect of things.
Spherical Media- The next phase of virtual reality
With so much happening on the Internet, it only seems quite reasonable to add freshness through something like this. Spherical media is often also seen as the future or the next pedestal of the virtual reality. It is a kind of technology-based entertainment that is bound to make changes in the education, amusement and other related activities.
In order to access these 360 degree videos by GoPro Inc (NASDAQ:GPRO), viewers need not put in their headsets. At present, the content shall be made available to the Android and web browser users. The viewers shall be given a freedom to choose the angle from which they would like to view the video.
