Boston, MA 27/06/2013 (wallstreetpr) – Google has received warnings from FTC for not clearly distinguishing regular results from the search ads. The warning was given to 23 other web search firms which included Yahoo. The agency argues that shading in the background is not visible enough especially on the cell phones and the labels that indicate the presence of ads is not clearly visible too. Google says in its defence that it has done a fair job in providing headlines that clearly says “Ads” and also provided yellow background which is visible. Monetization and click rates are very much affected by a small change in the presentation of the ad.
Niilo Jaaskinen, EU Advocate General, says that the Google is not obligated to delete some of the sensitive information even though it can be harmful to a person. However, it is subjected to EU privacy law, if the data is handled outside of the bloc.
Microsoft Corporation (NASDAQ:MSFT) and Google Inc (NASDAQ:GOOG) are the two companies which the people use most often when they want to search something on the internet. They are used for all purposes and intents in Internet Search. Google is dominant in most of the countries while Bing, the search engine of Microsoft, has taken over a second place not only because of its search engine but also because of its alliance to be the engine behind Yahoo! search engine.
Another news say that when you try typing “the Xbox One is” in the search engine of Google, you will get auto-suggested results like ” the Xbox one is ugly”, “the Xbox one is terrible” and many more negative terms. There is no news of how these results are calculated.
Shares of Google Inc (NASDAQ:GOOG) closed at $873.65 up by 0.86% and traded with volume of 1.83M shares in Wednesday’s trading session.
