Boston, MA 01/21/2014 (wallstreetpr) – Ford Motor Company (NYSE:F) is putting high stake on the right partnership between two of its senior executives who have an important role in assuring desired quality for the automaker. Ford is banking on the head of its North and South American operations, Joe Hinrichs and its global product development chief, Raj Nair in delivering quality products during the company’s busiest time in history. The two have been working with the company for around 12 years.
The duo is engaged with conducting monthly high level reviews of all major projects to eliminate likely problems. They have played a major role working together in 2005 and 2006 and have helped Ford restructure its business as CEO Alan Mulally seeks a turnaround. They were also responsible for materializing Mulally’s “One Ford” plan in 2009 helping the formerly disconnected business units in Asia unify and generate better economy and improve quality.
Problem vehicles in previous years
In the last few years, Ford has encountered problems with its vehicles such as the touch screen dashboard system and transmissions. In 2013, the company has had to cover warranty costs of around $300 million. With the right bond between the two entrusted with the task, Ford is expecting to generate its revenue from its year’s ambitious plan. This year, the company seeks to launch as many as 23 new vehicles globally. This figure is the highest in the history of the company that it has ever set for a period of one year.
Ford’s plans
Among others in the pipeline, Ford is expecting to release a new version of the F-150 pickup truck it show cased in the Detroit auto show. The company’s most profitable vehicle is to be re-introduced with some major changes. It will use more aluminum than steel in the new version. The other would be Mustang sports car, which will be available globally only for the first time.
