Boston, MA 08/05/2014 (wallstreetpr) – When Amazon.com, Inc. (NASDAQ:AMZN)’s CEO Jeff Bezos launched the company’s new fire smartphone on June 18, 2014, he looked so excited about the live customer support feature of the phone and its quasi-3D screen. Experts from smart phone industry seemed quite impressed with his presentation, but the entire picture changed only in six weeks’ time. All the AMZN fans are now straying from the initial accouchement made by Jeff Bezos and paying attention to a different feature.
What’s the X-factor:
According to reviews done by some of the biggest reviewers of the world like Ars Technica’s Andrew Cunningham and The Verge’s David Pierce, the most addicting feature in Amazon.com, Inc. (NASDAQ:AMZN)’s new phone is not the quasi-3D screen, but Firefly. It is an exclusive feature of Amazon smartphone that lets all the users buy any merchandise. The only thing that users have to do is to click the photo of the item that they want to purchase, and Amazon’s in-built software will do the rest from searching that item to characterize that item within moments.
Space for improvements:
Although Firefly commits a lot of mistakes and gets confused between items. If you click a picture of green tea, then chances are there that it will show you citrus in place of green tea. It is the initial stage and if Amazon can work out on this feature and remove all the draw-backs that surely it can be a game-changing feature in retail market’s mobile shopping segment.
A reviewer named UserTesting.com conducted a survey some time on 53 participants. All of the participants were provided with Amazon.com, Inc. (NASDAQ:AMZN)’s newly launched smartphone. When results came out, Firefly got the maximum score among all the features.
Future Expectations:
Although quasi-3D screen has not made an impactful place among smartphone users, but if Amazon can improve its Firefly feature, then it can surely start a new race in the industry.
