Boston, MA 08/05/2014 (wallstreetpr) – The most innovative smartphone company Apple Inc. (NASDAQ:AAPL) has stopped following its tradition of publicizing the number of units sold, and people visited the stores in a particular quarter. Recently at the time of filing quarterly financial reports, the company decided to exclude both the items. Reports claim that it was deliberately done by the company to hide the retail performance of apple stores.
When did it started:
Apple Inc. (NASDAQ:AAPL) stopped providing any number regarding the total units sold in the Apple stores after the Q1 financial report of year 2013.
What is the procedure:
The spokesperson of the company i.e. CEO or CFO whoever announces the financial results, talk about the retail numbers of the company for a few seconds and then move on to other numbers. These numbers are then provided to the federal Securities and Exchange Commission (SEC) on the very next day. Recently when Apple Inc. (NASDAQ:AAPL) organized a conference call to announce the financial performance in Q3 2014, the CFO of the company ignored the retail numbers completely. He then made them public only in the report filed with the federal Securities and Exchange Commission (SEC) on the next day.
Then and Now:
Since the beginning of Q3, 2002, Apple has been providing the number of visitors in each of its stores in association with ShopperTrak service. So far 2.1 million visitors have been reported by the company. In the same way, it has been providing the number of Macs sold by each of its stores since Q3, 2001. Initially, the number of Macs sold was not more than 2000, but these numbers touched 20,000 figure within a year and then by Q3 2006 the sales reached 2,16,000 number.
Now Apple Inc. (NASDAQ:AAPL) looks to report only a few numbers like capital asset purchases, revenue, lease commitments and profit/loss in the financial report that is a clear indication that it does not want to make public the downgrade in sales figures of Macs over the past few quarters.
