Boston, MA 01/08/2013 (wallstreetpr) – Facebook Inc (NASDAQ:FB) is keen on retaining its social network dominance. The company is known to lead the way into big things in the social network space. This time around, it is leading the way into mobile based social networking platform.
The company has acquired Little Eye Labs, a startup performance analysis and monitoring app based in India. This tool helps mobile app developers to test their apps before they are released in the market. Little Eye Labs confirmed this acquisition on its website and said that the team will relocate to Menlo Park, California, where Facebook Inc (NASDAQ:FB) is headquartered.
It is not difficult to understand why Facebook Inc (NASDAQ:FB) is paying around $10 – $15 million for this startup. The company is currently generating a significant portion of its revenue from mobile access. Studies continue to show that mobile is the next big thing in social networking and Internet access in general. As a leader in this segment, Facebook Inc (NASDAQ:FB) needs to release apps that answer just the very need of its users and there is no better way to do this than using a performance analysis and monitoring tool like Little Eye Labs whose efficacy has been proven.
Mobile ambitions
Note that the ambitions of Facebook Inc (NASDAQ:FB) in attaining strong mobile access is not limited to just acquiring apps. The company is also making deals with telecom operators to expand its mobile access. Its latest deal is with T-Mobile US Inc (NYSE:TMUS) in subscribers in that network can access its services free of charge. It is already doing the same with many carriers in emerging markets.
Bottom line
Competition in social network industry is growing very fast and Facebook Inc (NASDAQ:FB) is the target, given its dominance. The company is making every effort not only to retain its dominance in the market, but also to expand revenue collection. This way it is acquiring promising technology and making deals with mobile operators. It is also buying Internet infrastructure so that it can control the future of its business.
