Boston, MA 01/30/2014 (wallstreetpr) – Facebook Inc (NASDAQ:FB) the social media platform which appears to be losing on ‘novelty’ interest on the part of users, with major teen user base moving to advanced photo-based networking sites such as SnapChat, has been facing much flak.
Apparently, the post-mortem of Facebook (NASDAQ:FB) on the market place has set founder and CEO Mark Zuckerberg to diversify user features and INNOVATE. Announcing some of the changes likely to appear on Facebook in the near future, the social media mogul admitted to increase in the number of mobile apps- which are standalone in character- being developed for the platform.
Apps will change FACE of facebook
Facebook Inc (NASDAQ:FB) is expected to end 2014 in a spate of apps with Facebook Messenger to be the flagship app. Apparently, this app, which exists outside of the parent facebook app itself, has grown by over 70% in under 3 months. According to Zuckerberg, the growth is driven by ‘high-quality’ news.
Analyst sell-side hike jumps FB
Facebook Inc (NASDAQ:FB) has peaked on the stock market beginning at $62.92 and a spate of price targets bring in more cheer. First on the list to move positive on Facebook on Jan 30, 2014 is Susquehanna. The analyst claims the ‘ad pricing power’ of the social networking platform will reinforce in the fourth quarter. The price target was revised to $72 from $68. Meanwhile, Jefferies claims Instagram and video ads will do the trick and moved FB to Buy and revising price target from $56 to $67.
Apparently none of the analysts want to be left behind and FBR, RBC and Cowen too are backing higher sell, driving investor sentiment.
The features which belied estimates for Facebook to post gains were mobile ad sales, which jumped 41% on a per quarter comparison, besides posting nearly 4 times the year upon year gains for the fourth quarter. Mobile ads sale increased by 53% which edges past the third quarter mobile sale figures of 49% in the third quarter as well as 23% last year.
