Boston, MA 01/30/2014 (wallstreetpr) – Amazon.com, Inc. (NASDAQ:AMZN) has news for its retailer buyers. For those of the buyers who yet prefer to physically choose their products, a new checkout system developed by Amazon Inc, is likely to bring in higher engagement.
Amazon’s new kindle-based checkout system
Amazon.com, Inc. (NASDAQ:AMZN) has proposed a new checkout system which will engage physical retailers with Kindle tablets. Even those holding other payment cards such as credit card readers may soon be integrated in the checkout system.
The move to a new integrated system for physical point of sales is driven by a new acquisition Amazon.com, Inc. (NASDAQ:AMZN) recently made. Called the GoPage, the company is a startup which offers technology for checkout systems. Amazon is expected to launch this new service as early as summer of this year.
How about other payment gateways
Given the high density of payment gateways already in place for the physical retailing payment systems, like PayPal, Square, Intuit as well as payment hardware providers – NCR, VeriFone(PAY) and the likely entry of Apple for physical payment systems, Amazon’s will have to move for a quick launch.
Amazon.com, Inc. (NASDAQ:AMZN) has noted that the payment system will come bundled with loads of features for other retailing merchants – allowing cross advertising besides, higher presence on amazon’s product pages. These are likely to encourage smaller brick and mortar business to integrate with Amazon Inc’s new venture.
Besides, Amazon is on a sprucing spree for its market space. It looks to newer products such as console games for its online stores. The drive to acquire higher product diversification and focus in its gaming product range is expected to pay rich dividends, as Amazon.com, Inc. (NASDAQ:AMZN) will typically price the gaming console below $300. The indigenous console will continue on the android platform and has demoed many of the popular games from iOS titles as well.
