Boston, MA 03/21/2014 (wallstreetpr) – As mobile ad market grows at an unprecedented rate Facebook Inc. (NASDAQ:FB) is trying to get most out of it.
According e-Marketer reports, mobile Ad market increased by 105% for year 2013. Companies like Facebook Inc. (NASDAQ:FB) and Google Inc (NASDAQ:GOOG) which hold majority share in mobile Ad market are set benefit most of this new increasing market. According to e-Marketer report global spending on mobile ads increased to $17.96 Billion for year 2013 and is further estimated to grow to $31.45 Billion for year 2014. According to the report mobile ad market spending globally increased by $9.2 Billion in year 2013 and of this increase almost 75% increase was attributed to Google Inc (NASDAQ:GOOG) and Facebook. Combined increase in mobile ad revenues for these two companies increased by $6.92 Billion in year 2013.
Facebook Inc. (NASDAQ:FB) is has seen a rapid increase in share of mobile in the ad revenue for company. For Facebook in year 2012 only 11% of ad revenues were from mobile users, while in 2013 this figure increased to 45.1%, while for Google(NASDAQ:GOOG) mobile ad revenue accounted for 23.1% of company’s net ad revenue.
In the purview of recent WhatsApp acquisition made by Facebook Inc. (NASDAQ:FB), company is set to increase its share of overall internet time which is around 18% without including WhatsApp and Instagram. Facebook (NASDAQ:FB) is also expected to bring new play video format ads which is expected to increase ad revenues further for Facebook. Taking into account Instagram and WhatsApp as well total minutes for Facebook grew by over 30% for the year 2013.
With increasing share in global Ad mobile market Facebook Inc. (NASDAQ:FB) is set to increase its mobile ad revenues. Recent acquisition of Instagram and WhatsApp by the company also suggest that company is betting highly on the global mobile internet space.
