Boston, MA 06/20/2014 (wallstreetpr) – Charles Schwab Corp (NYSE:SCHW) is once again targeting its competitors, especially the full service firms including Morgan Stanley (NYSE:MS), Wells Fargo & Co (NYSE:WFC), Bank of America’s Merrill Lynch and others. Charles has always favored the low commission brokerage. It is successfully running its campaign that it started few years back. It is into the advisory services and providing fee based accounts to clients with a portfolio of more than $250,000, known as wirehouses. It is not something new as it is used by the by the four big advisory firms of the industry.
Losing Shine
The problem with the big firms is that they have to come up with the other strategies to continue on a growth track. The wirehouse model will soon become outdated and will be outpaced by the other new models. There are more $750 billion of funds that moves out of the wireless model firms and went to the small firms, independent advisers and discount brokers. Clients don’t want a diplomatic answer on their answer. They want to keep it clear and transparent. They are paying advisers, and have every right to know about the assets where their money is invested in. The message is to be honest with the clients.
The Famous Ad
Charles Schwab Corp (NYSE:SCHW) has always posed a question on its rivals. Investors and the analysts still remember the television ad showed by Schwab in year 2002. In the ad, a brokerage firm executive was shown telling the salesmen to put some lipstick on a pig. It highlighted the statements of Attorney General Eliot Spitzer who disclosed that the brokerage firms are recommending the stocks privately called as dogs by their team of analysts.
Charles Schwab Corp (NYSE:SCHW) is creating plans that are more flexible and transparent for the customers. They are not complex like wirehouses and offers simplicity and clarity in statements and executions.
