In an effort to help kids develop creativeness with play, the Graphic Art/ Software Firm Autodesk, Inc. (NASDAQ:ADSK) has announced tie up Mattel, Inc. (NASDAQ:MAT), a toy producer.
With this initiative, Autodesk seeks to strengthen toy products with printing tech and 3D design. In the days to come, children will enjoy playing with real life toys. Digital creation tools play a vital role in the design of innovative toys.
Children will get a chance to design and tailor their toys combining creativity with the 3D printing technology of Autodesk. The 3D design/ Printing Apps of Autodesk that works with Spark, an open 3D printing suite, will empower kids boost creativity along with play.
The fun apps along with innovative technology platform create an interactive learning environment for kids and parents as well. The Spark platform that works with cloud services and APIs allows customization of 3D models.
However, Mattel has not divulged details about toy lines that will get 3D treatment. The companies are set to introduce new apps during the second half of 2015. It will also setup an online hub for 3D Printing initiatives of Mattel at the same time.
The new initiative also allows customers to order 3D prints outside and hence the need to own a 3D printer doesn’t arise.
Of course, this is not the first of its kind for Mattel to enter into the field of high tech toys.
According to Autodesk’s General Manager and Vice President Samir Hanna, the new initiative allows kids and parents alike to unlock their imagination with ease to use 3D Design/ Printing Apps. He also further emphasized that the alliance with Mattel gives it a chance to demonstrate working of Spark. Spark allows combining physical toys with digital technology and enhances the experience of kids play.
Mattel Teams up with Google Inc (NASDAQ:GOOGL) to Introduce Latest View Master
In the recent past, Mattel, Inc. (NASDAQ:MAT) also entered into a pact with Google to help the later unveil latest version of View Master. The company will extend its virtual support to Google in its new initiative.
