Boston, MA 02/03/2014 (wallstreetpr) – On Feb 1, AT&T Inc. (NYSE:T) offered a price cut for its users who share large data plans as a new strategy to attract customers lost to competitor Verizon Wireless, which is now leading the mobile market and T- Mobile US which is the No.4 U.S. operator.
Best ever deal
The No. 2 U.S. mobile operator claims the plan to offer the best ever deal. The plan allows a family of maximum four members to enjoy unlimited talk time and also texting facility in 10GB of shared data and costs $160 per month. The discounts are open to individual users, small businesses having a maximum of up to 10 lines as well as other carriers’ users who are willing to change their network provider.
Competitors leading the market
The prices cuts are an impact of the new plans that all the four U.S. wireless providers are seen coming up with. A competition in this market is now based on pacing up the growth ladder while pulling the others from climbing up. AT&T Inc. (NYSE:T) is competing intensely with rival T-Mobile US Inc (NYSE:TMUS), which had spent previous many quarters directly marketing to the former’s users. Recently AT&T was found paying customers to switch to their network from T-Mobile US Inc (NYSE:TMUS). To further its pursuit, it is now offering not only its new customers, but also the existing ones $100 credit every time they avail a new line of service. To advertise its campaign, the company plans to run existing advertising on the very day it expects creating interests in its plans as it does not have an advertisement Sunday’s Super Bowl broadcast.
AT&T Inc. (NYSE:T) had 566,000 net additional subscribers in the fourth quarter, trailing market head Verizon Communications Inc. (NYSE:VZ). It missed expectations and forecast from Wall Street. In contrast, rivals such as Verizon Wireless reported as many as 1.6 million additional subscribers and T-Mobile US Inc (NYSE:TMUS) had 869,000.
