Boston, MA 10/09/2014 (wallstreetpr) – Apple Inc. (NASDAQ:AAPL) has over the years been perceived as a small player in the PC business, compared to its Peers in the space. Its PCs have always been associated with the high-end market due to their high price-tags when compared to cheaper options offered by the likes of Lenovo and Hewlett-Packard Company (NYSE:HPQ).
Improved Market Share
If IDC estimates are anything to go by, then Apple is slowly making a push for market share in the space. IDC estimates that the company’s market share jumped to 6.3%, a margin it has never tasted over the past ten years. The current market share positions Apple Inc. (NASDAQ:AAPL) as the fifth largest, PC-maker in the world. Its market-share is still a shadow of Lenovo’s 20% and HP which comes in second at 18.8%. Del occupies the third spot with 13.3 market-shares.
Slight price cuts complimented by improved demand in more mature markets according to ICDC might have played a significant role in allowing Apple increase its market share in the space. There are still arguments that Apple Inc. (NASDAQ:AAPL) enjoys popularity in the U.S and might have been beaten for the fifth spot by Asus according to research by Gartner.
People could argue that Apple’s market share comes down to the fact that its products face minimal opposition in the high need markets. If one is willing to spend $1000 on a computer, there is no doubt they will always go for a Mac without having to consider what other players are providing on the same price range.
Minimal Competition
Majority of Apple’s competitors have failed to convince consumers on the high-end that their products are superior to Apple’s. There are those of the opinion that Apple Inc. (NASDAQ:AAPL)’s market share should be double the current 6.3%; taking into consideration its huge market-share on iPhones and iPads.
