Boston, MA 02/10/2014 (wallstreetpr) – Apple Inc (NASDAQ:AAPL) has developed a dedicated TV channel for the The Beatles to celebrate the 50th anniversary of the group’s debut in the U.S. That was in the 60s, remember. Users will be able to view groundbreaking performance footage by The Beatles on The Ed Sullivan Show, though this offering will be for a limited time.

Interestingly, users will also get download links to The Beatles’ U.S. releases, available for the first time digitally on iTunes. This new development reveals an expanded lineup for Apple Inc (NASDAQ:AAPL)’s TV set-top box. This is also a special, if not rare, recordings offering of a legendary rock group.

A bit of the Beatles and Apple brand name

Music collections from The Beatle originally launched on iTunes in November 2010, ending a lengthy wait, speculations and prolonged negotiations. The negotiations were particularly prolonged by battle for the Apple brand contest where Apple Inc (NASDAQ:AAPL) and Apple Records, The Beatles’ recording company, all claimed entitlement to the Apple brand name. But all that was ironed out and now The Beatles are on iTunes.

Following the successful debut on iTunes, the legendary music group went on to sell about 2 million songs and 450,000 albums on iTunes Store in the first week – an incredible success by most measures. And in a span of two months, 5 million songs and 4 million albums had been sold through Apple Inc (NASDAQ:AAPL)’s music store.

A lot has been achieved by both Apple Inc (NASDAQ:AAPL) and The Beatles since things started moving. Besides the incredible music and album sales, in February 2012, exclusive ringtones by The Beatles were available on iTunes. What’s a more, rare and unheard recording by the group was also made available in 59 compilations last December.

Settlement that opened up opportunities

Apple Inc (NASDAQ:AAPL) and Apple Records reached agreement in 2007, and while The Beatles’ catalog was still not available on iTunes till late 2010, it is fair to say the debut of The Beatle on iTunes was greeted with almost immediate success. In fact, at some point The Beatle’s music made up nearly a quarter of the top 200 songs on iTunes. In announcing the arrival of The Beatle on iTunes, Apple Inc (NASDAQ:AAPL) used the group’s first performance in its advertisement.

This development helped to offer a musical lifeline to the group whose music sale was in a decade-long decline.