Boston, MA 09/08/2014 (wallstreetpr) – Darden Restaurants, Inc. (NYSE:DRI) has introduced a new promotional deal named ‘Never Ending Pasta Pass’ for the food lovers. The promotional deal is catching the eye of foodies as well as industry analysts. As per the new activity, the restaurant will sell 1,000 $100 “Pasta Passes” which will allow the customers to get unlimited pasta, coke drinks and salad for seven weeks. It is a kind of “all-you-can-eat” deal launched so as to enhance the sales. The passes can be used from September 22, 2014 through November 9, 2014.
The deal
Pasta Passes has remained a significant promotional deal of Darden Restaurants, Inc. (NYSE:DRI). When it brought the deal last year, it served more than 13 million bowls of tasty pasta. The pasta lovers celebrate the deal and want to make the most of it. However, there are limited pasta passes which can be bought for $100 from the restaurant’s website www.OliveGarden.com/never-ending-pasta-pass. It will allow foodies to enjoy personalized pasta with delicious toppings including shrimp fritta and chicken. Along with it, they can enjoy unlimited Coca-Cola soft drinks during the seven-week promotion.
It is a great deal as in the absence of Pasta Pass the bowl will start from $9.99. Even Darden has planned schemes on social channels where the guests can engage so as to win a Pasta Pass. It will be available on the major social channels including Facebook.com/OliveGarden and Twitter.com/OliveGarden.
The changing trends
Darden Restaurants, Inc. (NYSE:DRI) and other chain designed certain promotional schemes so as to attract more and more guests to enhance the sales. The soft pricing trend started in the second quarter which is now followed in the current quarter too. Recently, Darden restaurants revised its profit guidance of financial year 2015 to of $2.22-$2.30 per share as against the consensus estimate of $2.23 per share. The same-restaurant sales in August came higher at 0.8% as compared to -4.2% in July.
