Boston, MA 02/07/2013 (wallstreetpr) – With a 15 percent market share in the social casino games market, Zynga Inc (NASDAQ:ZNGA) recently gained to the second position in the sector. In a report published by Eilers Research, Caesar’s Interactive Entertainment gained the position as a leader in the social casino games market. Zynga Poker of Zynga Inc (NASDAQ:ZNGA) dominated the market for long in addition to other games of the company like Zynga Slots, Zynga Slinga and Zynga Bingo.
Zynga Inc (NASDAQ:ZNGA) had also recently acquired Spooky Cool Labs, a renowned expert in implementing real money gaming strategies. Through this acquisition of online real money gambling, the company aims at expanding its presence in the ever-growing mobile markets. The third position in the social casino games market is occupied by International Game Technology Inc.
Shares of Zynga Inc (NASDAQ:ZNGA) rose by 10.43 percent to close at $3.07 on Monday. The shares recorded an intraday high of $3.14 per share and an intraday low of $2.76 per share during the day. As of the last trading session, shares of Zynga Inc (NASDAQ:ZNGA) had a 52- week high of $5.69 and a 52-week low price of $2.09 per share.
Zynga Inc (NASDAQ:ZNGA) was trading at very high volumes, namely at 55.37 million shares on Monday, while the average level of trading in the company is 18.62 million shares per day. With 749.09 million shares outstanding in the market, Zynga Inc (NASDAQ:ZNGA) currently has a market cap of $2.44 billion and an institutional ownership of 30 percent of total share capital.
Zynga Inc (NASDAQ:ZNGA) is primarily engaged in providing social casino games and presently has acquired market share in more than 175 countries across the world with 240 million users on an average per month. The company enables its user to access the games on Facebook and other major social networking sites through personal computers, mobile devices, tablets and laptops.
