Boston, MA 10/16/2014 (wallstreetpr) – According to reports, YuMe Inc (NYSE:YUME) has decided to unveil an improved Click-to-Ngage ad unit on various connected TV platforms for BMW. YUME is one of the well-known names in the field of digital video brand advertising solutions.
Insights of the matter:
All the connected customers want to have an interactive and seamless across various CTV platforms. With the help of YuMe Inc (NYSE:YUME), BMW’s second to none ad has been implemented across different tablets, mobiles, online platforms and CTV screens. It’s the first of its kind experiment, which has been initiated by the company in order to enhance brand awareness and customer engagement.
There are strong chances that use of connected TV will increase in the near future, especially in a developed country like US. Current studies done by eMarketer show that close to 35.5% U.S. population, which is equivalent to 113 million people and 45% internet users are expected to use connected TV on a frequent basis through 2014-15. In coming years, majority of the users will tend to use the internet through such device.
If current innovation and speed of technological improvement are taken into consideration, then one can easily understand that future will belong to connected TVs and other such devices. Businesses will have to adjust themselves according to this technology in order to get success in the future. According to Tom Penich, Media Manager, BMW USA, with the help of YuMe Inc (NYSE:YUME)’s digital video solutions, BMW is looking forward to exploring the current market opportunities in this segment. BMW has become leading innovator in the field of CTV ad space with the help of next generation Ngage technology.
YuMe Inc (NYSE:YUME)’s Ngage is an amazing platform, which can deploy ads across various CTV platforms. It offers multi-tab facility, which ensures distribution of photos, promotions and videos with a very fast speed. It shows how consumers engage with any brand, which further helps the company to formulate strategies.
