Boston, MA 06/04/2014 (wallstreetpr) – For Yingli Green Energy Hold. Co. Ltd. (ADR) (NYSE:YGE), being ranked among the top Chinese brands in Europe and specifically Germany comes as a long-awaited good news. The Chinese provider of solar power products has been named in a study as the third most-popular Chinese brand in German. The company only trails Huawei and Lenovo in Germany.
IN the study, Yingli Green (NYSE:YGE) scored 17 percent, Huawie scored 21 percent and Lenovo scored 30 percent as the most recognized Chinese brands in the European country.
The encouraging ranking of Yingli Green Energy Hold. Co. Ltd. (ADR) (NYSE:YGE) in Germany comes at a time when the company is busy building presence overseas with a big focus in Europe. The concern over global warming is putting pressure on nations around the world to adopt clean energy solutions to cut greenhouse gas emission and Europe as a promising market for solar projects.
Taking advantage of FIFA World Cup
In view of the above, solar energy companies such as Yingli Green (NYSE:YGE) expect long-term profitability even though the current market condition may not be as rewarding as would be expected. At the moment the company is investing in new products, brand and product awareness and reputation. The company intends to use the upcoming FIFA 2014 World Cup event in Brazil to its own benefit as it introduces its products and brand to the world.
The company has plans for big campaigns during the event where it is also a sponsor.
As Yingli Green Energy Hold. Co. Ltd. (ADR) (NYSE:YGE) anticipates boom in the solar energy market, the company is not only building a strong brand and product portfolio but undertaking cost-cutting measures to support its bottom-line while gaining extra money for more investments.
Financial performance
Yingli Green Energy Hold. Co. Ltd. (ADR) (NYSE:YGE) noted a loss of 31 cents per share on revenue of $613 million in the most recent quarter. Analysts on the average expected a loss of 17 cents on revenue of $651.55 million. While the company missed consensus estimates on both fronts in the quarter, Yingli Green demonstrated significant improvement in its metrics on a year-over-year basis.
