Boston, MA 07/14/2014 (wallstreetpr) – It now looks like someone between Yahoo! Inc. (NASDAQ:YHOO) and Google Inc (NASDAQ:GOOG) is going to have the last and perhaps the longest laugh in video streaming if the recent development is anything to consider.
Video streaming is an industry on fast-growth, and it is also lucrative for players that know now to monetize their platforms. Google fetches billions of dollars annually from YouTube. However, that video streaming search appears to be under threat. Yahoo! Inc. (NASDAQ:YHOO) just move to acquire RayV, an Israeli-based video streaming company whose technology can turn video streaming industry on its head.
Mobile video
RayV helps to manage video streaming especially on mobile but also on other platforms. Its big position and potential in mobile video streaming is a key area that Yahoo! appear keen to capitalize so as to reduce the dominance of YouTube.
The increased adoption of mobile devices is causing an aggressive push to the mobile platform whereby online content providers, search engines, social media companies and e-commerce providers are all transitioning to mobile. Therefore, for Yahoo!, an acquisition that increases its mobile presence works perfectly for the company’s dream.
The video streaming technology provided by RayV leads to better video experience for viewers and also makes it easy for content creators to distribute their content. These benefits are important for Yahoo! Inc. (NASDAQ:YHOO) pulling users from YouTube to its own video platform.
The value of the acquisition of RayV was not disclosed.
Snatching content provider
In a move that could even weaken Google’s YouTube further, Yahoo! is said to have made a bid of $250 million for Fullscreen Inc, which is the company that provides YouTube content.
Yahoo! is sparing no effort to take on rivals Google and Facebook Inc (NASDAQ:FB), which are the reason its lags in revenue and profits. Google and Facebook earn the most of revenue from online advertisement because of their aggressive platform monetization and innovative products for users and advertisers. As such, Yahoo! has been making acquisitions in efforts to help it increase user engagement so as it boots revenue and profits.
