Boston, MA 11/19/2013 (wallstreetpr) – Yahoo! Inc. (NASDAQ:YHOO)’s CEO, Marissa Mayer has announced that the company will have systems in place to encrypt all users data by March end. The move is aimed at protecting data and information from unauthorized access by government as well as non-government bodies. Recent reports have said that the U.S. governments, National Security Agency routinely hack data centers to gain access to such data. This is apart from the data they collect from Yahoo, Google and other companies through legal recourse.
Legal and illegal data surveillance by NSA is already a very hot topic of discussion. Political ramifications apart, concerns are being raised that this could impact American companies’ bottom lines as consumers stay away from such online services offered by these companies. Non U.S. governments are increasingly asking companies to provide data centers on their own soil to ensure privacy of their citizen’s data.
In other news, a case has been lodged in a federal court in San Jose, California, accusing Yahoo! Inc. (NASDAQ:YHOO) of intercepting e-mails and using the data to tailor advertisements using this data.
Good news at Yahoo! Inc. (NASDAQ:YHOO) appears to be more related to its investments in Alibaba. The one billion dollar investment is already reaping good returns to Yahoo. Apart from that, Alibaba is expanding its footprint in China and enjoying the benefits of a growing economy there. The company was able to surpass previous single day sales on the Chinese ‘Singles day’. It is estimated that Tmall.com sold $164 million of merchandise within one hour of opening on that day reaching a figure of $3.1 billion by afternoon. The company had seen sales of $1.5 billion on the same day last year. Yahoo owns 23% of Alibaba.
Investors and other stakeholders are looking at Marissa to propel Yahoo! Inc. (NASDAQ:YHOO) into the ‘big league’ again. The once dominant IT player has lost ground to new upstarts and old competitors. Yahoo mail and Yahoo search engines have long been overtaken by Google’s own Gmail and Google search.
