Boston, MA 05/09/2013 (wallstreetpr) – The Chief Executive Officer, Marissa Mayer of Yahoo! Inc. (NASDAQ:YHOO) (Closed: $26.41, Up by 1.30%) is determined to grab the market share on search advertising from the leader, Google Inc. (NASDAQ:GOOG) (Closed: $873.63, Up by 1.91%). The company has planned to release new, innovative tools to increase Internet search and the focus is also on mobile phone based searches.
Partnership With Microsoft Corp. (NASDAQ:MSFT)
Yahoo! Inc. (NASDAQ:YHOO) has partnered with Microsoft Corp. (NASDAQ:MSFT) (Closed: $32.99, Down by 0.96%) to increase the access of users to search results through Microsoft’s search engine, Bing. The partners also focus on increase the market share on mobile phone based search advertising, duly keeping in mind the growth of mobility. With the decision of Yahoo! Inc (NASDAQ:YHOO) to rely on Microsoft for search technology, the market share of the company fell to 12 percent from previous year’s 14 percent and Google Inc. (NASDAQ:GOOG) continued to lead the market with 67 percent. The partnership with Microsoft Corp. (NASDAQ:MSFT) however did not pay off well and the CEO of Yahoo! Inc (NASDAQ:YHOO) had made many repeated attempts to close the deal.
New Tools To Capture The Market Share
Yahoo Inc. (NASDAQ:YHOO) is now unveiling new plans on tools to make Internet search on desktops and mobile phones easier than ever. These tools are to hit the market in the coming months and are expected to pay off well with significant increase in the market share of Yahoo! Inc. (NASDAQ:YHOO). In addition, the company is also working to make the most out of the partnership with Microsoft Corp. (NASDAQ:MSFT) before the deal could be terminated in 2015 by either of the partners.
