More recently, SPYR Inc (OTCMKTS:SPYR) has taken important measures to capture its share of a budding mobile advertising industry. This approach seems a well-calculate decision as globally mobile devices are gaining popularity among the masses. In fact, seeing the popularity of Smartphone devices, the advertisers are spending huge amount of money to stay ahead in stiff competition.
eMarketer, a market research company completed a study on U.S. mobile ad spending and analyzed the trends seen in digital marketing, advertising, media and commerce. The study showed that ad buyers spending have increased over 170% in last two years from $10.67 billion to reaching more than $28 billion. Now, it accounts for 49% of total digital ad spending in 2015.
Dex Media Inc (NASDAQ:DXM) Appoints James McCusker as Chief Revenue Officer
Dex Media Inc (NASDAQ:DXM) appointed James McCusker as the Chief Revenue Officer and executive VP of the company. The company taps the industry leader so as to drive sales growth and transforms sales culture. In his new role, Mr. McCusker will look after all the activities related to sales strategy, recruiting, planning, training and execution. He will direct the sales workforce in the field and head four telephone sales centers of Dex across the nation.
Joe Walsh, the CEO and President of Dex Media, said that Mr. McCusker comes in the list of the finest sales leaders, with a record of establishing winning sales cultures. As the company work to expand its association with local businesses in the U.S., the contribution of McCusker will be important. He brings extensive experience of over 23 years to the company.
Marchex, Inc. (NASDAQ:MCHX) To Participate In Investor Conferences
Marchex, Inc. (MCHX) reported that CEO Peter Christothoulou will participate in multiple conferences in coming month. The live audio webcast will be available on the website of the company. Marchex is a leading mobile advertising analytics firm that connects online behavior to offline actions.
