Sprint Corp (NYSE:S) announced that it rehired Prince Royce to support sakes growth in its newly formed Hispanic Business Unit. He is an award-winning artist and a popular name in the world of Latin Music. As per the news, he will work in association with the company to develop innovative music-related programs and initiatives.
The role
Sprint and Royce are not new to each other as Royce got his start with the company. It can be called as his first step towards becoming a professional and known musician. He used his salary to record his demo video and launched his first album to start his musical career. Recently, he scored a U.S>hit with his first single in English, “Stuck On A Feeling.” He also gave his voice in one of the songs of the “Furious 7” soundtrack, named as “My Angel.”
The views
Royce said that Sprint has played an important role in his journey from the beginning and he feels honored to be associated with a brand that he believes in, and also a brand that believes in him. Together with CEO Marcelo Claure and team, he looks forward to connecting more closely with customers and fans across the country.
The expert speaks
The CEO of Sprint Corp (NYSE:S) stated that the management is on a mission to offer the customers more of what they are looking of, including extended access to their passions including entertainment and music. Given Royce history with Sprint brand and his incredible talent and passion, collaborating with Royce once again was an easy choice to make.
The significance
The fans relate Royce with a hard-working guy who witnessed an incredible success. It is a voice that directly connects to the customer, and therefore becomes an ideal person to collaborate with Sprint. As his first act, he attended event at the Miami-area Sprint store to know customers, community members and fans.
