Wall Street PR

Why Primo Water Corporation (NASDAQ:PRMW) Sales Slide Is No Issue

Boston, MA 03/14/2014 (wallstreetpr) – Primo Water Corporation (NASDAQ:PRMW) is involved in the business of providing water dispensers and purified water. In the most recent quarter, the company noted a drop in its sales but the management has termed that nonissue. But as an investor, can you buy this assurance and the confidence that the management is giving out for free about their company? We take a look at the facts and figures in the company and let you see for yourself what is and what isn’t there.

But first, here is a recap of the last session. Shares of Primo Water Corporation (NASDAQ:PRMW) traded up 1.41 percent to $3.60 during Thursday session. Almost double the amount if normal daily volume was traded in the last session, during which shares were changing hands in the range of $3.50 to $3.71.

Latest performance

Primo Water Corporation (NASDAQ:PRMW) reported fourth quarter results last week whereby sales were down 6.6 percent compared to the corresponding quarter of the prior year. Sales came in at $19.5 million from $20.9 million.

The trouble in the quarter seems to have been more pronounced in the dispenser segment where net sales dropped 25.2 percent to 4.4 million. The water segment sales hit $15.1 million in the quarter.

Although the company acknowledges the slide in net sales, especially in the dispenser segment, chief executive Billy Prim assured investors that there was no cause for alarm. He said that their focus is clear and attainable, that the company will grow its dispenser and water sales in first quarter going forward. Also earmarked for growth is their exchange business. And more importantly the company has undertaken 260 basis points gross margin expansion which should lead to better revenue going forward.

Steps to profitability

Looking at the latest performance data, it is clear that Primo Water Corporation (NASDAQ:PRMW)’s little steps to profitability are paying off. For example, losses have continued to narrow when you compared fiscal 2013 fourth quarter results and the results for the corresponding quarter of 2012 –$3.7 million loss (Q4.13) against $10.7 million loss (Q4.12).