Boston, MA 02/12/2014 (wallstreetpr) – Ford Motor Company (NYSE:F) is going through one of its best years financially since the global recession of 2008. However, during January 2014 the company announced that it never sold as many cars as it wanted. The main reason for this is the horrid weather conditions that started in December 2013 and continued into January 2014. The company hopes that once terrible weather conditions soften a bit, the car sales will pick up once again, thus leading to better revenues and higher profits. The company sold more cars in January 2013, than it sold in the same period in 2014.
Ford Motor Company (NYSE:F) announced that it sold 154,644 cars in January 2014. During the same month, Ford announced that it made 113,721 retail sales, and that this figure represented a shortfall of around 5 percent compared to the similar period in 2013. Car sales were impacted negatively more than truck sales. While the company reported a drop of only 2.2 percent in truck sales during January 2014, its car sales column suffered a drop of 13.4 percent. However, while Ford appeared to be struggling with poor car and truck sales in January 2014, Lincoln was reporting the opposite. Lincoln experienced a 43 percent rise in car sales in the past month.
Ford Motor Company (NYSE:F) intends to launch the 2015 Ford Mustang in the market soon. What this means is that car dealerships are in a tight race to sell all the current generation models and create room for the new model. If Ford hopes to help dealers to create more room within their stores, they will need to offer better incentives. Car owners and dealerships both need to be offered better incentives to buy and sell the current generation of Ford Mustang and other similar models so that they create room for the new 2015 Ford Mustang. It would be hard on dealers if the new Mustang were introduced into the market, only to find no space in their shops.
The next generation of Ford Motor Company (NYSE:F) Mustang is set to go on sale later this year. The Ford Mustang enthusiasts already know this, and are likely to hold on and wait for the next generation to be introduced before spending money on the cars. This simple logic could have a major bearing on the amount of cars that the company will bring into the market. Mustang sales during January 2014 were much better than in January 2013. It has been long since Ford Motor Company was able to sell such a number of Mustang cars since 2010. However, as the date for the launch of 2015 Ford Mustang fast approaches the sales figures are likely to drop in the next few months.
By all accounts, Ford Motor Company (NYSE:F) has nothing but good news to report thus far. The trend indicates that the company is on its way to full recovery, and is not under the kind of threats it had to put up with due to the global recession of 2008. The car industry seems to be on its way up after the pitfalls and uncertainties from the effects of global recession.
