Boston, MA 09/09/2014 (wallstreetpr) – Ever wondered why e-commerce websites love to draw you towards them through social networking sites? Impulse shopping is the answer. Twitter Inc (NYSE:TWTR) recently announced that a new “buy button” will be experimented on the tweets to make impulse shopping better and easier.
Shopping from mobiles easier
Twitter has its plans in the pipeline and it believes to soon, unveil a product, which will enable users to enjoy easy online purchasing. In Twitter Inc (NYSE:TWTR)’s blog post, Twitter said that this was just a baby step to imbibe functionality into Twitter so as to make shopping through mobiles, easier and convenient.
In fact, for this purpose, Twitter has also allied with Stripe Inc., a payment company, so as to enable purchases through credit card within a few clicks.
Twitter’s Alliance with E-Commerce
It must be noted that earlier too, Twitter dip into the e-commerce experiment. In May 2014, Twitter Inc (NYSE:TWTR) formed an alliance with Amazon.com, Inc. (NASDAQ:AMZN) which allowed users to add products directly to shopping carts via tweets. For this purpose, all a user had to do was, write # AmazonCart in response to tweets where they saw links of Amazon products from the retailer.
E-commerce has been the subject of interest for almost all social media websites, including Facebook Inc (NASDAQ:FB). In 2012 in fact, Facebook had also enabled exchanging gifts with friends with e-commerce feature, but this was discontinued later. Now, Facebook is also experimenting with “buy button” in advertisements.
No Easy Revenue for Twitter through Buy Button
However, Ken Wisnefski, an e-commerce expert believes that addition of this “buy button” looks a very desperate attempt. He explained that even though the new feature will appeal to the audience, but it is most unlikely to create big impact on Twitter’s revenue and this is so because Twitter’s nature is quick and rapid information, contrary to e-commerce.
